Why Muslim Influencing is Ruining Your Imaan

Before we start: ask yourself — why are you here?

And don’t just say what you think you should say, or what you’ve memorized from lectures. Say what you truly believe.

To know that, you don’t need theory. You just need to look at how you react in hard times:

• If you sink into depression and hopelessness long after the grief has passed, maybe your hidden belief is that life must always be easy and happy.

• If you get frustrated that people don’t return your kindness, maybe your hidden belief is that every good deed must be repaid by people — not by Allah.

• If you’re triggered by a post about stay-at-home wives misusing their time and role, maybe your hidden belief is that… you’re one of them?

When I made the post about Muslim influencing, many people resonated with it.

But some got triggered, and a few misunderstood the message.

I’ll be the first to admit: it’s possible I didn’t explain things perfectly.

I make mistakes, and I always will. But since the majority of people — from different backgrounds and perspectives — understood what I meant, I have to assume that those who were triggered weren’t reacting out of honesty, but out of emotions.

That’s why I ask you to read this with an open heart. Not for me. Not for you.

But for the sake of Allah ﷻ, for the greater good of this ummah, and for us to return to our fitrah.

And since this is a heated topic, here’s your trigger warning: I will speak plainly.

The Hadith About Al-Wahn

We are the living picture of this hadith.

What Al-Wahn and Muslim Influencing Have in Common

If Muslim influencing were done correctly, it would be the opposite of al-wahn.

It would be dawah, tazkiyah, and building the akhirah.

But what we see today — especially from Muslim women — is something else:

a mirror of generic, non-Muslim influencing sprinkled with adhkar and Islamic quotes to make it seem “balanced.”

In reality, it promotes dunya, not Allah.

And that is al-wahn in practice:

• Love of dunya,

• Fear of sacrifice,

• Building platforms for money, clout, and self-image,

• While sidelining Allah.

Some people got angry when I said Muslim women at home are privileged.

But let’s be clear: I never said being a stay-at-home wife isn’t work.

In fact, being a stay-at-home wife is the backbone of this ummah.

It is some of the hardest work a woman can endure — physically, emotionally, and psychologically.

I don’t say this lightly.

I am the daughter of a single mother who raised three children — two of them teenagers — in the West.

I know exactly what that reality looks like. That’s why I think it’s bold, even reckless, when people make assumptions online without knowing someone’s backstory.

Some of the comments under that post were atrocious, to say the least.

And it’s often the same people who chant “women supporting women” while tearing other women down. But hasbiyallāh wa ni‘mal wakeel — I leave them to Allah.

And let me be clear: I know not every stay-at-home wife is privileged.

Many are carrying burdens heavier than most people can imagine.

But my words were directed at those who are well-off, yet choose to waste their time and walk away from responsibility. That’s who I was speaking about.

My point was this: your privilege is a test.

• The free time Allah gave you.

• The rizq in your household.

• The home you live in.

• The status and comfort you enjoy.

How are you using these blessings? For Allah — or for al-wahn?

Because when privilege becomes wasted on vanity, mindless content, and dunya-chasing, it’s not just wasted — it’s dangerous.

Every follower you mislead becomes weight on your scale on the Day of Judgment.

Let’s be honest. Why did you start influencing?

You can say “for Allah” all day long, but your content shows the truth.

• Improper hijab.

• Music.

• Promoting brands over Allah’s commands.

• Showing yourself in ways scholars warned against.

This isn’t dawah. This isn’t serving the ummah.

It’s serving the nafs.

My teacher explained it perfectly:
We are treating imaan — our very identity — not even as a part-time job.

More like an internship.

Meanwhile, our full-time job is dunya: money, fashion, entertainment, business, kids — everything but Allah.

Look around. Our ummah is literally starving, dying, and being shredded worldwide.

And yet here we are, obsessed with clout, followers, and content creation that promotes the very disease the Prophet ﷺ warned us about.

Isn’t there shame? Isn’t there urgency?

We can’t cry about Palestine, Yemen, Kashmir, Sudan, China, Syria or anywhere else, if we ourselves are fuelling wahn in our homes and hearts.

Change starts with us.

And to the husbands allowing this to unfold without a word — that’s a whole other level of responsibility (dayooth). But that’s a topic for another day.

What I’m Not Saying

• I’m not bashing stay-at-home wives. I honor that role.

• I’m not saying “give it all up.” If you’re already in influencing, you don’t have to disappear.

What I am saying:

• Refocus your niyyah.

• Prioritize Allah over brands, money, or vanity.

• If you want to influence, do it correctly — no showing yourself, proper hijab, no haram.

• Every choice you make either builds your akhirah or destroys it.

A strong society begins with strong homes. Strong homes come from strong parents. And strong parents are built on fearing Allah and prioritizing Him over dunya.

We need to revive the ummah that once held the Qur’an in our hearts and treated Islam as our full-time identity — dunya in the hands, not in the heart.

Comfort is killing us. Most Muslims don’t even realize their “easy life” is a bigger test than hardship.

So use your time, rizq, and resources wisely. Today, not tomorrow.

What Can We Do Starting Today?

• Stop supporting women who don’t align with this message. Be vocal about what is important and what should be practiced. Don’t normalize fitna just because it’s wrapped in “Muslim influencer” packaging.

• Prioritize in your own life. Ask yourself honestly: are you serving yourself — or Allah?

• Prepare for Ramadan. It’s around the corner, and it’s the perfect time to realign your niyyah.

• If you are a stay-at-home wife, use your privilege to its fullest. Don’t walk away from your responsibilities. Don’t start another generic influencer account just to serve trends. Serve Allah in everything you do.

Refocus your motivations. Refresh your intentions.

Remember: we are full-time worshipers of Allah.

This world is temporary, and nothing from it will matter on the Day of Judgment.

And while you are rethinking your choices, think of the starving and dying children in Palestine — and across the world.

This is us. This is our ummah.

I know that this topic is a lot to take in and very triggering too. So before you comment or react - breathe and calm down.

Let the words just roam in your head, reflect and then come back and lmk your thoughts.

I will leave you with this for now.

Until then, Ill leave you

في امان الله _{(in the protection of Allah)}

❦ Dunja ❦